The lead comes in and the customer has left comments for you not to call, what do you do?  You still call.  Why? 

If you only want phone calls, take every form off of your website and stop buying third party leads.  Point all of your effort towards getting people on the phone and see how many pleasant customers you end up with. 

We've got to start getting closer to meeting consumers expectations or we're going to be selling coffee not cars.

Make sure your process is customer friendly and accommodating.  Stop forcing, manipulating and tricking your potential buyers.  People hate that!  Let's take the power back from the old school guys that should be in prison and start bringing integrity into selling cars. 

Try to work these words into who and what you are inside the dealership and out:

• Humble
• Compassionate
• Honesty
• Caring
• Kind
• Fair
• Helpful
• Sincere
• Likable

With encouragement and hope!

Shaun Raines